Brazil releases the big-exciting news on its launch of its new international publicity advertising campaign, produced by the ministry of tourism through the Brazilian Tourism Board (Embratur) on May 12, premiering 30 days prior to the opening of the much-awaited 2014 FIFA World Cup.
Brazil, the proud host of the FIFA Wold Cup 2014 – the much anticipated mega event of the year, invites tourists from all over the world to experience a football feast whilst enjoying their stay at multiple natural and cultural destinations.
The world cup comprises of 64 matches between 32 national teams spread amongst a dozen cities in Brazil including Belo Horizonte, Brasilia, Cuiaba, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and Sao Paulo.
The advertising campaign consists of two different videos named “Encounters” and “Dance” which highlights various features of Brazil including its culture, attractions, passion for dance and football as well as the happiness of its locals.
“Brazil will be the setting of the biggest sporting event, with an expected 600,000 international visitors in our country and more than 26,300 million viewers across the world, this new campaign aims to show a small preview of what Brazil has to offer,” said Vicente Neto, president of Embratur. ”
The Video “Encounters” shows off the natural attractions of the country, the warmth and energy of the Brazilian people and the diverse cultural and culinary experiences that are available throughout its cities. A highlight of this video is that it includes a jingle sung by the popular singer Ivete Sangalo that was recorded during the 2014 carnaval in Salvador, Bahir and is now presented with a fresh touch.
Slightly different from Encounters, the video titled “Dance” conveys the beauty of Brazilian soccer through its unique Brazilian swag, lifestyle and culture. The video Emphasizes on the country’s way of life, culture, attractions and of course the passion for football, music and dance.
This exciting campaign targets to reach about 1.3 million people via television, internet, social networking sites, and public spaces in 113 countries across the Americas, Europe and Asia.
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